The Hershey’s Company recently selected Xhibit Solutions to make a splash at ENACTUS with a custom rental exhibit. The 20×30 structure enticed attendees to experience the Hershey’s story told via augmented reality, or AR.
Once a visitor was registered for lead tracking, staffers provided an iPad loaded with an AR app and directed them to to scan the exhibit content. When certain images were captured by the iPad camera, the iPad would spring to life with dimensional designs and messaging about the Hershey brand and opportunities.
The exhibit itself was divided into four main areas – the full AR experience, a self directed AR teaser wall for attendees not yet registered – via attendee’s smartphones, product distribution, and storage area for product samples and staffer’s materials. While the product distribution / sample area is always a big hit, the AR experience triggered by the integrated designs helped push lead counts over expectations.
Allow Xhibit Solutions to handle your next custom rental exhibit, and have one sweet experience!
